Explaining Changes to KC Sports Network's Local Sports Coverage

We've recently announced a few new partners. Here's what's going on ...

Hey everyone,

Hope you’re enjoying the calm before the storm as we get ready for the 2026 NFL Draft tonight. Our team couldn’t be more excited to get together and begin the livestreams later tonight from Weston, Missouri with our friends at the Holladay Distillery. Make sure to stay tuned to the KCSN YouTube page for all the fun.

We’ve added a new layer of production that will have these be the best streams we’ve ever done covering the NFL Draft, which we feel like is saying something. We’ve always taken a lot of pride in our draft coverage and the work Kent, Matty and Craig put into this every year. Tucker, Joel, Claude and company have been crushing it to get ready for the next few days as well.

I wanted to share a little bit of news and provide more context to some of the announcements you’ve seen from us at KCSN lately (also what I’ve been doing!) If you’re not interested, just go ahead and skip the article!

A couple of weeks ago we announced a new partnership with ALLCITY Network to handle national sales for KCSN. For the previous 4+ years we had been working with Blue Wire in a very similar way. ALLCITY is set up to sell for regional networks like ourselves, and we see them as a great fit going forward. You will notice some more visual elements to some activations they bring on board for our shows, but the other integrations won’t be dissimilar from what we had already been doing.

We don’t exist without our partners and it’s always been important to us that we’re up front and honest about how all of this works. We still have our local partners and will continue to support local businesses that are a good fit with KCSN.

Yesterday we also announced a new partnership with Minute Media to serve as the publisher for five “OnSI” sites, covering the Chiefs, Royals, KU, K-State and Mizzou. This will not affect this Chiefs newsletter and the paid content that comes out on KCSN.com will still happen on the same schedule.

The difference now is instead of the free content that was going out last year through the newsletter from our Chiefs beat writer Herbie Teope, for example, now that content is living on the Chiefs’ OnSI site. And we’ve done that with the Royals and college channels as well. It’s an opportunity for us to scale our written operations into the SEO arena, which hadn’t been happening with our Substack newsletter, and also expand our written coverage into new areas we’ve already been creating content through podcasts and videos.

We tried expanding written operations with the current setup and it wasn’t very efficient or scalable through the newsletter (KCSN.com). If I wanted to email out an update on area HS football - that email would have gone to everyone on the list, and that would get annoying for people who didn’t want that content (just as an example).

So here are links to the SI sites we’ll be publishing at going forward.

Kansas City Chiefs | Kansas City Royals | KU Jayhawks | KSU Wildcats | Mizzou Tigers

You’ll also notice new social media accounts for each of these platforms for KCSN. We created new Facebook, Instagram and X accounts to create more content for fans of these teams.

This newsletter will still have the written analysis and breakdowns from Kent Swanson, Matty Lane, Joseph Hefner, Tyler Brown and company, in addition to weekly updates and stories, That’s not going away.

Thank you for your support in helping our little media idea grow into something much bigger. It never happens without your support and we won’t ever forget that.

Enjoy tonight. Just hope it’s not a tackle.

~ BJ