The Cost of Losing: K-State Hoops Under the Microscope

Breaking down the eye-popping spending, assistant coach salaries, and hard questions facing the Wildcats

On this episode of 3MAW, John Kurtz, Derek Young, and Cole Manbeck dig into the uncomfortable reality surrounding Kansas State basketball: the money being spent — and the results not matching it.

With roughly $16–17 million invested annually between coaching salaries and NIL, the Wildcats are staring at back-to-back losing seasons, and the numbers are impossible to ignore. The guys compare K-State’s assistant coaching salaries to peers across the Big 12 and beyond, debate what it all means for the program’s future, and discuss whether financial muscle matters without wins.

Plus, a side trip into a weird, unpredictable TCU preview.